Max Issacson, the director of the fake Sprite ad that shows two people having oral sex, has circulated the following mea culpa regarding the red hot video:
"My name is Max Isaacson, I directed and produced the fake Sprite ads that have been making the rounds over the past five days. There have been quite a lot of false statements made regarding these and I would like to make a few things very clear about these spots. First, there was no involvement from either The Coca-Cola Company or Greencard Pictures. Second, this was not supposed to be taken seriously by anybody. They were made completely on spec, which was clearly stated on the YouTube pages on which the ads were primarily seen. I paid for, produced and directed both spots independently. I am frankly quite surprised that spots of this nature were so quickly and easily believed to be legitimate. I hope that all parties involved will understand that this was a simple mistake that went much too far too fast, and that it is now made clear that these were not real commercials, nor were they ever produced with intention of being taken as such."
The New York Press reports that a New York City-based director was responsible for the now-infamous Sprite ad, and that the spot was produced without Sprite's permission. The ad is the work of Max Issacson, and was not produced in Germany, according to the NY Press.
The NY Press spoke to John Jones IV, the male model pictured in the video: "The funny thing is, it's a spec commercial--it's not even real," Jones said.
Current TV initially reported that the ad had been banned from the air, for pretty obvious reasons. It combines oral sex and the desire for a refreshing Sprite to create a big finish that has to be seen to be believed. It even beats the climax of this similarly-themed ad.
(above update quoted from Huffington Post)