June 17, 2008

Time Stands Still for Heroes

The popular American science fiction TV series Heroes is going to be shown in New Zealand and in preparation for that event, an ingenious guerrilla campaign has been launched where Hiro Nakamura one of the main characters, uses his powers to stop time. Sixty people were used for this ad who, a la Improv Anywhere, froze in a standstill for a few minutes as if time had in fact stopped. The campaign involves out-of-home adverts such as the sidewalk stencil shown here and TV spots.

For those who are not familiar with this NBC TV series, Wikipedia says:"Heroes is an American science fiction serial drama television series created by Tim Kring, which premiered on NBC on September 25, 2006. The series tells the stories of ordinary individuals who discover that they have superhuman abilities, and also explores how these people adapt to the changes these abilities bring, and their roles in preventing catastrophes and saving humanity.”

The ad was created by Colenso BBDO of New Zealand.

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