The Spanish TV channel Cuatro commissioned creative agency Kotoc to make a project for the design and creation of promotional pieces for the UEFA European Football Championship 2008 presently being played in Austria and Switzerland. The team created Cuatrobots which are 4 small 15 second sequences borrowing very heavily from science fiction movie blockbusters such as the Transformers and Iron Man to create a very entertaining amalgam of robots, extreme football and superheroes. The video I'm showing here merges all 4 sequences and it is kinda low res but it is still very entertaining. The second video shows the creative process in motion and it is also very good.
The making of Cuatrobots