March 22, 2008
"Gatorade Tiger"-Tiger Woods Own Gatorade Brand (Video Commercial)
Tiger Woods inked a deal with Gatorade to launch his own branded sports drink in 2007. This is believed to be Tiger's first beverage endorsement and licensing deal. The “Gatorade Tiger” campaign was rolled out about 2 days ago to be followed by other products, all with flavors reportedly selected by Woods himself. While terms were not disclosed, last month Golfweek magazine said it was a five-year pact that might be worth up to $100 million. Gatorade Tiger has its own YouTube Channel.