Is Kanye West the new Google? Not quite, but thanks to his latest venture he's definitely one step closer to omnipotent global domination.
Say hello to Koogle (not the real moniker, but shouldn't it be? The official name is the-less-than titillating "Search With Kanye West"), the Murakami-loving Louis Vuitton Don's newly launched search engine, powered by Google and Ask. Here's the Kanyetastic part of the new site: using his search tool can earn you Swag Bucks, a sort of digital currency that can be redeemed for merch like autographed albums, turntables, gift cards and iPhones.
Ironically enough, this announcement comes just after he released several pages from his new advice book, Thank You and You're Welcome, one of which included the phrase "Be Leery of the Free Gift Bag." Should we be worried? Perhaps, but I'm too busy searching to care -- only 2498 more Swag Bucks 'till a free Coachella ticket!
Kanye West's search engine's name is "Search with Kanye West"Source