Poignant,
powerful,
strong and
shocking are some of the adjectives I'd use to describe the images for this breast cancer awareness campaign by Advertising Agency JWT from Brazil.
ACCamargo Cancer Center: The anticancer paste up is an "in your face" message. It uses the medium of graffiti that is often universally employed as a means to express such phenomenon as sociopolitical discontent but is seldom re-purposed to raise awareness - in such vivid, impactful details - about a scourge that is affecting so many women all over the world. I had never seen graffiti utilized in this manner. I like it!
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