November 19, 2013

Shocking, "In Your Face" Street Graffiti Portraits to Fight Breast Cancer

Poignant, powerful, strong and shocking are some of the adjectives I'd use to describe the images for this breast cancer awareness campaign by Advertising Agency JWT from Brazil. ACCamargo Cancer Center: The anticancer paste up is an "in your face" message. It uses the medium of graffiti that is often universally employed as a means to express such phenomenon as sociopolitical discontent but is seldom re-purposed to raise awareness - in such vivid, impactful details - about a scourge that is affecting so many women all over the world. I had never seen graffiti utilized in this manner. I like it!


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