May 23, 2008

Rafael Nadal vs. Alien in Strange Kia Ad

Last year, Kia Motors signed tennis superstar Rafael Nadal to be the company's celebrity spokesperson in Europe. Titled "Nadal vs. Alien", the web-only video is part of Kia's new marketing campaign. The short video begins with a cartooned Nadal playing tennis against an alien who all of a sudden sprouts multiple arms and starts pummeling Rafael with tennis balls. Nadal eventually recovers, does a strange dance with a bunch of Nadal clones, changes into a transformer sort of superhero (Is it me or superheroes are in fashion?) and comes back to beat the crap out of the alien in a soccer face-off. What? Exactly my sentiments. At the end of the commercial, Nadal turns into a car and drives off. Strange commercial but sort of funny and entertaining.

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