March 22, 2008
Shockvertising-When Is Advertising Too Shocking?
When is shockvertising just too shocking? What sort of parameters, if any, could be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...?
I just ask the questions.