Will Ferrell's latest character, Jackie Moon, may be the biggest fictional sell out to date. The lead in the upcoming comedy Semi Pro has been making the viral rounds, from Bud Light to Old Spice, and now the movie has infiltrated the most coveted magazine issue of the year -- Sports Illustrated Swimsuit Edition. That's right. Jackie Moon poses with Project Runway's Heidi Klum in the most shameless movie plug of all time.
To add to the marketing madness, Ferrell's also released a music video (below) for a song his character sings called, "Love Me Sexy" and there's even a mockumentary about how "influential" the song is featuring Dallas Maverick's owner Mark Cuban. They're going a little bit overboard with all the hype in my opinion.